It’s time to become one of us. Our employees are what keep us afloat and we would love you to become part of our team!
As part of our international and experienced team, you will have the opportunity to work in a collaborative and supportive environment as a Digital Marketing Specialist. We offer a varied and interesting position in our Marketing Department in our Headquarters Basel. As a Digital Marketing Specialist you will complete our small Marketing team and coordinate our entire digital marketing activities and support the team in all further Marketing matters.
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In this role, you will be responsible for creating and managing ads on Meta platforms and LinkedIn in close collaboration with the Marketing Senior Management and supported by our communication agencies. You will also design and optimise PPC Google campaigns to drive targeted traffic and conversions, and play a key role in improving the SEO performance of all group websites based on WordPress. Another important aspect of the role is analysing competitors’ online strategies to identify new opportunities.
You will also work with the team on classic marketing tasks, such as creating brochures, flyers and other promotional materials for various marketing channels, as well as participating in the organisation of events and trade shows to increase the company’s brand visibility.
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You will be the ideal candidate if you have a basic commercial education and further training in marketing with a focus on digital marketing or have at least two years’ relevant experience. You will need to demonstrate a high level of independence, creativity and responsibility for the company’s external image, as well as a desire to constantly expand your knowledge and keep up to date with trends.
Proficiency with key marketing tools is also essential for success in this role. This includes experience of Adobe Creative Cloud for visual content creation and WordPress for managing our websites. You will also need to be familiar with Meta and Google tools, e.g. for campaign tracking and performance analysis, and preparing data for presentation to managers. Experience with newsletter tools to manage email marketing campaigns is also a plus. Fluency in German and English is essential, with other languages an advantage.
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Located directly at Basel SBB train station, we offer a central and convenient location for commuting. We offer long-term career prospects within the UNITED WATERWAYS group, a dynamic and growing group of companies.
Do you think you are the one we are looking for? Then we look forward to you joining our team and helping us navigate the rivers of Europe!